Cuteness comes with complications. With empathy for our four-legged friends we were tasked with creating the Love is Blind identity. A collaboration between the RSPCA and Australian Veterinary Association to raise national awareness and deconstruct pure-bred narratives to bring change, putting animal health and well-being ahead of aesthetics.
The heart, small but mighty.
When used as a full stop the right way up, it signfies the situation can be turned around for the better.
“Some breeds need more than
unconditional love.”
