Emporium Melbourne, the city’s leading luxury destination, has become synonymous with Australian Designer fashion. In a 5 year partnership with Emporium Melbourne, we were commissioned to create a series of ongoing seasonal campaigns to drive engagement, foot traffic and purchase intent. But with the growing popularity of on-line shopping and SS collections typically arriving in stores in the midst of winter, creating the desire to emerge from these cold dark depths presented its own challenges. We looked to a powerful, alluring visual metaphor to narrate the neue season and strengthen EM’s reputation as a fashion authority.
Directed and photographed by VOGUE contributor Justin Ridler, Neue Light made a cinematic debut at Melbourne Fashion Week.
Project Collaborators
Photography, Justin Ridler
Styling, Emily Ward
