With a $36 million redevelopment underway, Brisbane’s QueensPlaza appointed Eve & Adam to transform and relaunch their brand.
The unparalleled retail experience attracting iconic Australian designer labels, and first-to-market international brands Dior, Fendi and Saint Laurent. But with luxury typically defined by something tangible, QP aspired to set a new benchmark for the category where the emotional experience of luxury shopping is equal to the purchase itself.
Undeniably QP positions luxury as a moment, a feeling, an attitude, connecting QueensPlaza to a new generation of luxury consumers.
“When people can afford luxury, they can afford anything, and look for something rare, more precious.”
“Exceptional results. This campaign allowed us to step outside the box and amplify our premium offer.”
QueensPlaza
We armed QP with a distinct, flexible and cohesive brand system, implemented through the construction phase to launch and beyond.
Project Collaborators
Photography, Justin Ridler
Styling, Emily Ward
Cinematography, Brosis Films
Composer, Louise Nutting
